Meta Advertising & Content Marketing Campaigns
Managed large-scale Meta advertising campaigns and created high-performing marketing content that contributed to generating over EGP 1 million in sales while maintaining excellent campaign efficiency.
Full description
As a Media Buyer and Content Creator at Cosmetica, I managed Meta advertising campaigns with a total ad spend exceeding EGP 376,000. My responsibilities included campaign planning, audience research, creative strategy, content production, A/B testing, performance optimization, and budget management. Throughout the campaigns, I generated more than 4,200 qualified leads, achieved 2,379 confirmed leads, and contributed to 893 completed sales while maintaining Green-tier performance across key KPIs. Working closely with the sales and marketing teams, my campaigns played a significant role in generating more than EGP 1 million in revenue through data-driven performance marketing and continuous optimization.